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Why do the square footage rates on the container not match what I'm actually getting on my surface?

Why is there a disconnect between what it says on the paint can and what I see on my walls?

The coverage rates on the container are based off of a theoretical calculation. This calculation does not account for any loss due to product left in the container, roller covers, brushes, or variations in the surface that it is applied to. Depending on these variables as well as overall surface porosity, you may see a lesser spread rate than what the "theoretical" coverage rate states on the container.
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Variance in monitor calibrations can affect the on-screen representations of our actual paint and stain colors. Your local Olympic® Stains retailer can match and/or order the exact color that you desire with the help of the Olympic Stain color name or number.